Kraft Macaroni & Cheese Spirals cost 37 cents more per box than regular Elbow variety, despite the former weighing 1.75 oz less than the latter, reports the thoughts on technology blog. This breaks down to a difference of $.06/oz, vs $.14/oz. That’s 24% fewer noodles, with a 133% price increase.

Why such a price difference? Obviously, cheese spirals are a technological marvel and Kraft needs to recoup the cost of building an entire spiral factory, not to mention the research and development. Plus, there’s the benefit of eating mac n cheese feature 3 chicks you’ve never heard of. So, if you’re looking for the best mac n cheese value, stick with the classic elbow box.

spiral macaroni is a racket [thoughts on technology]

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