As they continue to lose traditional contract subscribers, Sprint has begun focusing more and more attention on the prepaid mobile market. Today, the company announced it’s about to launch a fourth prepaid mobile brand.
Jennifer writes that she bought a new phone, a Samsung Mantra, based on the features listed for the phone on Virgin Mobile’s web site. The problem is that the phone doesn’t actually seem to have the advertised features that led her to buy the phone in the first place.
Theresa had a contract with Helio/Virgin Mobile that ended this month, putting her in a position to negotiate. She writes that by comparison shopping and politely asking for the customer retention department, she and her girlfriend were able to knock $35 per month off the bill for their family plan. Here’s how she did it.
Starting tomorrow, Virgin Mobile will offer all customers who sign up for $30 or more post-paid plans coverage under their free Pink Slip program, which means if you get laid off and can provide proof, they’ll pay your cellphone bill for three months, and you won’t have to put a Skype number on your resume.
Reader Aiden was considering buying a Virgin Mobile phone, but he had some questions about their Studio V program. (It allows you to make wallpapers and ringtones and sell them for $0.10 in airtime credit to other Virgin Mobile users.) The FAQ he found was honest, but not very helpful.
If just half of one percent of the group’s 5 million members sign up for NWF [National Wildlife Federation] Mobile, the program stands to generate more than $100,000 a year, says Greg Griffith, director of cause-related marketing at NWF. The organization’s other affinity programs and corporate outreach generate some $3.5 million a year today. Based on the response to NWF Mobile’s first ad, Griffith expects as many as 5% of NWF’s members to sign up&–more, in fact, than the number currently using the group’s affinity credit cards. “People will say, ‘I spend this much on a phone anyway, I might as well spend on the cause I care about,’ ” Griffith says.
Bad news for Virgin Mobile, good news for panda bears. —MEGHANN MARCO
Did I want to Top Up? Did I want to Upgrade My Account? Did I want to Buy An Amazing New Phone? No, no, no. I wanted to get rid of my old and mediocre phone and wash my hands of my old account. JUST LET ME OUT! my mind (and occasionally my mouth) screamed. I WANT THE NO HASSLE NO CONTRACT PART. By that point I would’ve rather paid a cancellation fee. Any supposed benefits to “no commitment” phones were mercilessly mocking me.