In an effort to gain a foothold in the $3 billion razor market, Unilever has purchased monthly razor subscription service Dollar Shave Club for one billion razors. Excuse me, I meant to say, in a deal worth $1 billion. [More]
Loyalty runs deep in the world of butter and butter-like spreads, so when Unilever changed the recipes of a few of its popular products (including Country Crock), die-hard customers accused the company of destroying the product. [More]
If you’re a fan of machines that dispense a single serving of liquid at a time, here’s to hoping you have a lot of room on your kitchen counter: Unilever is betting people love their tea enough to shell out about $200 for a Lipton tea machine, dubbed the T.O. and made by Krups. [More]
Though we are living in a time when the hot trends in food all involve a push toward products that are free of preservatives, artificial coloring, trans fats and other ingredients we didn’t use to blink an eye at, not all consumers are happy when their favorite items hop on the healthy bandwagon. That’s because while yes, people might want healthier ingredients, they also want their food to actually taste good — which is not the case for many fans of Country Crock’s Original Spread who say, among other things, that its new “Simple Recipe” has resulted in a “crock of yuck.”
Not only is Hellmann’s maker Unilever dropping its lawsuit against the San Francisco company it claimed was misrepresenting mayonnaise by not including eggs in its Just Mayo product, but it sounds like the company is ready to give its former foe a big, mayo-filled hug. Mmm, squishy.
Hellmann’s Maker Revamps Website Amid Lawsuit, Calling Some Products “Mayonnaise Dressing,” Not Mayonnaise
Less than a week after it was first reported that Unilever, the parent company for Hellmann’s mayonnaise, filed a lawsuit against California-based Hampton Creek for false advertising over the company’s use of the word “mayo” in its eggless sandwich spread’s name, the larger company is reportedly covering its tracks, making sure its own use of the term is above-board by tweaking its website. [More]
Do you have difficulty applying your deodorant and/or antiperspirant without getting it on your clothes? Unilever thinks that you do. After spray-on personal care products applied to the armpits faded from the United States market in the ’80s when aerosol propellants were shown to be harmful to the planet. They’re still on the market, but Americans prefer our gels and sticks. For now. [More]
The staples for a quick homemade Italian dinner are soon to be produced by a Japanese company after Unilever found a buyer for its Ragu and Bertolli Brands. [More]
In a move that is sure to be welcomed by environmental advocates and discerning consumers alike, Unilever says it will be cutting out 15% of the plastic in each bottle of its products to cut down on the landfill clutter currently building up around the world. [More]
Larry has learned well here at Consumerist. When he was shopping at Walmart recently, he picked up some dish soap. Before assuming that the larger quantity was the better deal and tossing the 38-ounce bottle in his cart, he stopped to do some math. That’s when he learned that the math on these bottles was a little fuzzy. Sudsy? [More]
How closely do you pay attention to the companies that make the products you and your family eat every day? Many of the most popular brands of packaged food and beverage items in the U.S. are owned by the same few dozen multinational companies, some of whom own several competing brands. It’s time to test your knowledge of which big companies are filling your pantry. [More]
Can’t get a date with any pretty singles after seven years of flashing your best and brightest smile? Maybe it’s not your personality or your antique doll collection hanging out on your bed. One man blames his string of dating strikeouts on Close-Up toothpaste’s failure to attract women, and is suing the product’s manufacturers as a result. [More]
In his controversial interview on an Italian radio program earlier this week, president of pasta company Barilla said that the company would never use the image of a family headed by gay or lesbian parents in one of its ads. Why? “[W]e like the traditional family,” Barilla said. He invited customers to buy a different pasta brand if they disagree. “Challenge accepted,” said Bertolli, a worldwide brand owned by Unilever. Except in Italian. [More]
Perhaps your face has been half-buried in a pint of Chunky Monkey for so long that you didn’t even realize that Ben & Jerry’s stores sort of resemble Ye Olde Soda Shoppe gone cheesy — bright colors, checkered floors, and cheerful colors all summoning up the image of, well, a children’s playground. That’s how the brand director tells it, and is the main reason behind a new remodel that will seek to sleekify Ben & Jerry’s retail shops instead of peddle ice cream with cartoons and cows. [More]
We had a very simple question for Unilever. If petroleum jelly or petrolatum has basically been the same stuff since the 19th century, and Vaseline Lip Therapy is 100% petrolatum, why does the tube claim that it’s “advanced”? This is not a terribly pressing consumer question, but it bothered reader Will. So we contacted Vaseline’s slippery headquarters to find out. [More]
Anyone who’s ever smelled Axe Body Spray or any Axe products probably has their own opinion on the scent of the stuff, so we shall refrain from voicing ours, but for one teenager in Pennsylvania, it wasn’t just that he didn’t like the smell. He had such a bad physical reaction to the scent that he had to go to the hospital, prompting his high school to ask other students to refrain from dousing themselves in it.
When is ice cream not ice cream? When it’s a “frozen dairy dessert.” Recently, Breyers made changes to some of their ice cream flavors. These changes were drastic enough that the products are still tasty, but can no longer legally be called “ice cream.” Do most consumers know the difference, or even care? We don’t know yet, but observant Consumerist tipsters noticed the label change, and they noticed the growing list of unfamiliar ingredients in a familiar food.
People lie. What we want isn’t always what we say we want. This poses a problem for marketers, who depend on market research before launching new or redesigned products. Researchers have learned that people in focus groups tend to tell the authority figures running the test what they think the tester wants to hear. They say that they’re interested in products without considering whether they would actually buy them. They say that something draws their eye when it really doesn’t. Fortunately, technology has caught up with our lies. Market researchers can now track subjects’ retinas to see what products really draw their eye, analyze barely perceptible involuntary facial expressions, and even monitor brain waves to see which choices elicit happy thoughts.