For the past several months McDonald’s and its new CEO Steve Easterbrook have attempted to initiate a turnaround for the slumping Golden Arches including earmarking nearly 700 stores for closure. As a result of those measures the company’s footprint is expected to shrink for the first time in nearly four decades. [More]
steve easterbrook
Will A Toastier Bun Make You Want To Eat A McDonald’s Burger?
By 5.28.15
By now, most of us are aware that McDonald’s is struggling to attract and retain new customers – mainly those labeled as millennials. The fast food giant’s latest attempt to turn things around doesn’t involve a plethora of new artisanal or healthy menu items. Instead, it entails making sure your order comes out piping hot and correct. [More]
McDonald’s Closes 700 Locations In First Half Of 2015
By 4.23.15
Just yesterday McDonald’s new CEO Steve Easterbrook claimed that he was in the midst of developing a turnaround plan for the once unstoppable fast food force. However, it appears his ideas on how to reverse sagging sales and criticism of labor practices comes a bit too late for about 700 locations that have already closed or are slated for closing this year. [More]
McDonald’s Introduces Table Service In Germany For Some Reason
By 3.30.15
Imagine that you’re visiting a large restaurant at the airport in Frankfurt, Germany. You take a seat and give your order to a roving server, who taps it into a tablet computer and takes payment. Then your food arrives, which is…Big Macs and fries? What is this? When did McDonald’s start offering table service? [More]
How The New McDonald’s CEO Could Improve Restaurants Worldwide
By 1.29.15
For years now, we’ve referred to Taco Bell CEO Greg Creed as “curiously Australian,” since it’s unexpected and exotic for a Tex-Mex fast-food joint to be run by someone from the other side of the planet. Now another fast-food company has a chief executive from elsewhere in the Anglophone world: the incoming CEO of McDonald’s, Steve Easterbrook, is British. [More]
