The iPhone will celebrate its tenth birthday this June, and just like a precocious pre-teen who decides it’s time to pay more attention to their hair and clothing, Apple is reportedly planning a complete revamp of its signature device — for those willing to pay extra. [More]
redesigns
Converse Blows Up New Chuck Taylor Shoes To Show What’s Different
By 7.31.15
Maybe you saw a photo of Converse’s new version of their classic Chuck Taylor All-Stars and wondered what the big deal is. “So they changed the eyelet color,” you say. “What’s the difference?” To appease people like you, Converse virtually exploded one of their new shoes so you can see what’s inside. [More]
TechCrunch Provides Complaint Letter Template For Their Own Redesign
By 7.12.11
AOL-owned technology blog TechCrunch is extremely interested in your opinion of its new redesign, so they’ve created a helpful complaint letter template full of swearing and finger-pointing so that you, the user, can compose your thoughts more efficiently. [More]
Dial Hand Soap Bottle Grows Slightly Taller To Disguise Shrink Ray Attack
By 9.30.10
Todd reports that while the new Dial hand soap bottle has a sleek new design that is slightly taller and adds more sexy curves, it’s all a facade to distract us from how the product has been Shrink Rayed. The old bottle was 11.25 ounces, and the new is 9.375. Todd writes, “But perhaps the most audacious part of it is the fact that they shrunk the bottle, redesigned the shape and label ever so slightly, and slapped a “NEW!” label on it, thinking we would never notice.” [More]
Twitter Makeover Lets You Embed Pics, Videos On Site
By 9.15.10
A Twitter redesign that’s rolling out incrementally alters the layout and lets users post pictures and videos directly on the site rather than just link to them. [More]
After 6 Years, Microsoft Makes Xbox 360 Controller That Works Right
By 9.1.10
Ever since Microsoft released the Xbox 360 in late 2005, gamers have had to put up with a clunky directional pad that lacked precision and actually made it possible for fools out there to get lucky enough to beat me at Tecmo Bowl once in a while. Now the company has announced a redesigned controller, but it will cost players looking to upgrade. [More]
Coca-Cola Redesigns Fruit Juice Cartons To Emphasize Fruit
By 11.18.09
One year after Tropicana’s disastrous redesign of their orange juice packaging, Coca-Cola is debuting a redesign of the cartons in their various lines of fruit juices. Coke’s key advantage: the new design isn’t hideously ugly.
Jack In The Box Brand Redesign Makes Juvenile Humor Much Easier
By 3.10.09
I’ve always thought “Jack in the Box” was a weird name for a fast food restaurant, but this new branding approach the company is rolling out in San Diego—where Jack HQ is located—seems like a step back. By isolating “Jack,” so much, they’re going to be sending immature people everywhere into fits of smirking. I keep imagining commercials with taglines like: “It’s time for a little Jack,” or “Hungry? Jack it!” Other than that, is it just me or does it look incredibly retro?
By 2.26.09
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One final Tropicana thing: this video clip from 5 weeks ago shows Peter Arnell explaining the thought process behind the Tropicana redesign. It’s a peek behind the curtains at how much thought goes into packaging, and how it’s designed to communicate to you subconsciously. [AdAge] (Thanks to wanda!)
Tropicana's Failed Packaging Design Was A Real Life Poochie
By 2.26.09
The Tropicana redesign disaster seemed strangely familiar to us, and we just now realized why: the Simpsons already did it.
