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2.26.09 5:08 PM EDT By cwalters
arnell redesigns orange juice tropicana oj clips video marketing pepsi packaging
One final Tropicana thing: this video clip from 5 weeks ago shows Peter Arnell explaining the thought process behind the Tropicana redesign. It’s a peek behind the curtains at how much thought goes into packaging, and how it’s designed to communicate to you subconsciously. [AdAge] (Thanks to wanda!)
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