As we reported on Friday, in parts of the Northeast, Nabisco’s traditional Premium brand saltine crackers have abruptly disappeared from the shelves. Unless they want to switch to one of the several other brands of saltines, their only choices are mini crackers or the new round ones. The change also disguises a stealth Grocery Shrink Ray that reduces the total mass of crackers in a box. [More]
nabisco
Has The Grocery Shrink Ray Turned Saltines Round?
By 5.4.12
We don’t eat saltines all that often here at Consumerist HQ, but we are certainly familiar with the classic cracker’s orthogonal form. Well Nabisco is out to shake up the “stuff you crumble into your soup” market by testing a round version of its Premium brand saltine. [More]
Nabisco Zaps Triscuits With Grocery Shrink Ray
By 4.24.12
It’s time to play Spot the Difference! Between the older Triscuit box on the left and the one on the right, Nabisco made at least four changes. It doesn’t really matter if you can find them all, since only one change matters. [More]
Stephen Colbert Mocks Marketingspeak By Cramming Face With 17 Wheat Thins
By 2.24.12
Have you ever wondered about the specific brand rules that regulate product placement and on-air sponsorships of products on TV? Yeah, us either. Until Stephen Colbert spent the entire second act of his show last night dissecting and mocking a memo from Nabisco spelling out precisely how Wheat Thins can be consumed and presented on the program. [More]
Triple Double Oreo Hits Shelves, Crushes Them
By 8.17.11
The new Triple Double Oreo is now on the market, bringing one layer of vanilla and one layer of chocolate creme sandwiched between three cookie layers straight to your face. [More]
The Secret History Of The Oreo Emboss
By 6.15.11
Have you ever looked at an Oreo? I mean, really, looked at an Oreo? Have you examined the raised curves and triangles on the cookie’s face and wondered why they’re there and why there are those holes in it? Turns out they serve purposes in both utility and design, and some of those design elements might even be traceable back to the Knights Templar during the Crusades! That’s right, the next DaVinci Code installment is going to start in a biscuit factory… [More]
There's A New Kind Of Oreo, And It's Coming For Your Face
By 5.13.11
Hear that? That was another one of the seven seals breaking. Nabisco is set to unleash a brand new kind of Oreo this summer, the “Triple Double Oreo.” [More]
SnackWell's Ups Snack Pack Calorie Count From 100 To 150
By 4.22.11
SnackWell’s, the nonfat low-cal line of snack food introduced in 1992 but hasn’t advertised in the past five years, is increasing the size of some of its new snack-packs higher than the previously holy 100 calorie level. Some new varieties, like the “fudge drizzled caramel popcorn” are 130 calories. Pouches of Fudge Crème Brownie Bites tip the scales at 150 calories. A benchmark has been breached, people. [More]
3 New Victims Of The Grocery Shrink Ray: Cookie Crisp, Oreos, And Finish Detergent
By 9.8.10
What do Cookie Crisp cereal, Double Stuf Oreos, and Finish dish detergent have in common? None of them are particularly good for you if you eat them, even if the first two are delicious in moderation. Yet all three were recently hit by the Grocery Shrink Ray, making each Finish tablet a tiny bit smaller, reducing the amount of cereal in the box by more than 20%, and giving consumers four fewer Double Stuf Oreos in a package. When will the indignities end? [More]
Nabisco Crackers About To Get A Whole Lot Wheatier
By 7.26.10
While fast food companies attempt to outdo themselves with bacon-wrapped, chocolate-glazed triple burgers, the folks at Kraft Foods are actually doing something that will make their Nabisco line of crackers healthier — adding more whole wheat. [More]
Food Companies Start Listening To Customers, Ditch High Fructose Corn Syrup
By 3.17.10
Do Americans feel strongly enough about high fructose corn syrup to seek out food without it? Will anyone go out of their way and pay extra to find soda or ketchup without the controversial corn-based sweetener? AdAge reports that some companies are removing it from their products, but have discovered that marketing the change without alienating consumers who weren’t aware of or simply don’t care about the presence of HFCS poses unique problems. [More]
By 8.12.08
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Here’s a “fun” summer project: make your own homemade Oreo cookies! Will you save money? Who can say! Will they be healthier? Probably not! Will your friends think you have too much time on your hands? Yes, but they’ll appreciate the free baked goods. [Post Tribune]
