Morton Fox

McDonald’s Is Pulling The McWrap, Which Failed To Beat Subway

The McWrap was supposed to help McDonald’s tempt customers who love fresh sandwiches away from Subway, and make the fast-food chain appeal to millennials. What they needed for that was to serve breakfast sandwiches all day, it turns out, and McDonald’s is ending its McWrap experiment. [More]

Lunch Envy: McDonald’s France Offers Goat Cheese McWrap

Lunch Envy: McDonald’s France Offers Goat Cheese McWrap

Other countries continue to get all of the best fast-food products from American brands. Want more evidence? Check out the new goat cheese McWrap available from McDonald’s, only in France and for a limited time. A previous version that the chain tried had breaded and fried goat cheese. Both versions replace the more typical chicken in the wrap with cheese. [More]

(The Consumerist)

McDonald’s Pinning Its Hopes, Dreams On Chicken & Lettuce In A Wrap

UPDATE: It’s really happening, a Consumerist  reader points out, which means that McDonald’s not wanting to comment on speculation perhaps just meant the company wasn’t quite ready to reveal the big news. [More]