Yes, according to MSN, Russ Klein, Burger King’s president of global marketing strategy, has announced a Burger King movie starring the creepy masked “Burger King.” He tells MSN that Burger King has already “lined up a studio and distributor for a feature film.”
marketing
Why is Yum! Brands (KFC, Taco Bell, Pizza Hut) Obsessed With Lent?
By 3.6.07
First they wanted the Pope to bless their Lent-themed fish sandwich, now Reader Ashi sends this photo.
Top 10 Worst Marketing Gaffes, Flops, and Disasters
By 3.2.07
The Consumerist’s guide to the top 10 worst gaffes, flops, and disasters in the history of American marketing and advertising.
Dr. Pepper "Treasure Hunt" Banned by Boston
By 2.26.07
You really have to wonder how anyone could have thought this was a good idea: Dr. Pepper announced via a clue in one of their promotions that it had buried a coin worth as much as one million dollars in the 347-yea-old Granary Burying Ground, final resting place of no less than John Hancock, Paul Revere and Samuel Adams.
KFC Asks The Pope To Bless Lent-Themed Fish "Snacker"
By 2.23.07
“The president of KFC himself sent a letter to the Vatican, asking Pope Benedict XVI to bless the company’s new “Fish Snacker Sandwich. As you know a lot of Catholics give up meat on Fridays during lent, the period between Ash Wednesday and Easter, and fish is popular substitute, so the company is trying to capitalize on this by asking for a sort of “Papal Seal of Approval.”
Is That Person At The Door Really From AT&T?
By 2.19.07
This person identified himself as being with a company called EMS and had no details to give or leave with my husband for me to see later.
Enviga's Own Study Undermines Calorie Burning Claims
By 2.16.07
The study on which the Coke’s “negative calorie” drink Enviga are based was finally published this month in the journal Obesity. The publication’s editors were quick to question the strength of Coke’s deductions.
Coke & Nestle Sued Over Enviga's Bogus Calorie Burning Claims
By 2.1.07
Eviga, the so-called “calorie burning soda” has landed Coke and Nestle in some hot water, as the The Center for Science In The Public Interest has filed suit against both for false advertising claims — the same we mocked back in October.
Free Food For You If K-Fed Agrees To Work At Taco Bell For An Hour
By 2.1.07
The curiously Australian president of Taco Bell, Greg Creed, has invited (via open letter) one “Kevin Federline” to work at Taco Bell for the period of one hour. If the soon-to-be-former Mr. Britney Spears agrees, anyone who comes to the Taco Bell to watch will receive “an order of our new Carne Asada Steak Grilled Taquitos for free.” The letter comes in response to a statement K-Fed made about his children working at Taco Bell. Read the letter inside.
Vista: No News Is Still News
By 2.1.07
Twelve years ago, Microsoft introduced a new operating system, Windows 95, in a frenzied global marketing blitz that was unlike anything the industry had ever seen.
Marketing Campaign For Aqua Teen Hunger Force Summons Bomb Sqaud
By 1.31.07
The discovery of a series of suspicious objects on bridges, near a medical center, underneath an interstate, and in other crowded public places have set off a wave of bomb scares across Boston, snarling traffic and subways across the city.
Opt-Out Of Sprint Selling Your Data
By 1.29.07
Sprint notified customers that unless you opt-out, Sprint reserves the right to share your private calling data with third party marketers. Sprint hires these companies to market other Sprint services to you.
Edelman: How We Taught The World That Illegal Downloading Is A No-No
By 1.23.07
“What there was was a complete lack of was a peer-to-peer dialog about illegally downloading music and why it was wrong.” No peer-to-peer dialog. None.
Say Goodbye To Cingular, Starting Monday
By 1.12.07
- Starting Monday, Jan. 15, AT&T Inc. (NYSE:T) is launching a new multi-media campaign to begin transitioning the Cingular brand to AT&T in advertising and customer communications, throughout Web sites and nationwide retail stores, and on company buildings and vehicles.
ThisIsDumb: “Rome” Promotional Wine is From California
By 1.10.07
- Though intended to give diners an authentic taste of the show’s premise, the “Rome” wine was not shipped in from Italy; it was produced in California. HBO’s senior VP-consumer marketing, Courteney Monroe, was unable to secure an Italian wine vendor, but she doesn’t believe the promotion fails logistically.
Uh, right. —MEGHANN MARCO
The Manchurian Consumer
By 1.10.07
A new book, Digital Destiny, accuses the ad industry of “brandwashing” America and warns of advertisers working behind the scenes to gut consumer’s online privacy. Ad Age writes:
How To: Tell If Images Were Faked
By 1.9.07 — Updated: 2.27.13
As a skeptical consumer, you’ve probably looked at photo in the news or a piece of advertising and thought, hey, I bet that was faked. Now with a little help from Photoshop, and Tim Mathenson’s tutorial, you can tell.
