An Apple telesales rep tell us you can get them to knock $100 off your price when ordering over the phone just by playing a little hard to get:
If they make it obvious that they’re purchasing but are a little resistant to it being “too expensive” by about $100 – sales representatives can take off $100 off an order (as long as it’s purchased through the standard consumer store).
We’re thinking this is more likely to work if it’s a big-ticket item like a laptop.