Before last summer’s horrific fatal shootings at The Dark Knight Rises screening in Colorado, hiring costumed “gunmen” to walk into a crowded movie theater as a marketing stunt would have merely been a bad idea that might have made the local news. Post-Aurora, it’s the kind of idiotically ill-advised idea that results in multiple 9-1-1 calls and the theater having to apologize to outraged customers. [Reddit via Gawker] [More]
guerrilla marketing
Microsoft Sets Up Hut Outside Apple Store To Poach Customers
Figuring that if you can’t bring others’ customers to you, it’s best to go to them, Microsoft is trying to draw interest in its new emporium by setting up a hut outside a Seattle Apple Store. The hut, which is promoting the Xbox 360’s Kinect peripheral, is an attempt to advertise an upcoming Microsoft store to the throngs of iPhone 4S buyers. [More]