Before last summer’s horrific fatal shootings at The Dark Knight Rises screening in Colorado, hiring costumed “gunmen” to walk into a crowded movie theater as a marketing stunt would have merely been a bad idea that might have made the local news. Post-Aurora, it’s the kind of idiotically ill-advised idea that results in multiple 9-1-1 calls and the theater having to apologize to outraged customers. [Reddit via Gawker]

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