Internet users are spending more of our time online staring at the tiny screens of our mobile phones rrather than the larger screens of our computers, and that includes short videos. Users don’t really have a long attention span for ads before the video that they actually tapped on, though, and that’s why YouTube is now selling 6-second “bumper” ads to keep viewers from tuning out. [More]
Four months after an ad review board, acting on a complaint from Comcast, recommended DirecTV pull its quirky promotions featuring Rob Lowe and a parade of peculiar alter-egos, a review panel upheld the original findings that some of the spots contain unsubstantiated claims — despite the fact the ads are “very funny.” [More]
Even though last year’s slate of Super Bowl ads was largely regarded as ho-hum, and even though advertisers are increasingly subverting the “surprise!” effect of Super Bowl sunday commercials by relentlessly teasing their big-ticket spots online days in advance, the NFL’s big game is still TV’s biggest annual draw, and so the cost to be a part of it is going up again. [More]
If you’re sitting at home watching television on any given afternoon, you’re likely to see a few commercials touting the supposed convenience and benefits of attending a for-profit college. But with the recent, very public collapse of now-bankrupt Corinthian Colleges Inc — and the closure of many of its schools — you might be wondering why your Jerry Springer show is being interrupted with ads for Everest University. [More]
By now we all know that McDonald’s is trying to appeal to a younger audience, but a commercial the company aired last fall geared toward its youngest customers apparently didn’t sit well with an ad review board. And now that group is warning the fast food giant to stick to its food and not to use toys to appeal to youngsters.
There appears to be a bit of a war brewing between Italian pizza makers and McDonald’s after the fast food company aired a commercial depicting a child overjoyed to receive a Happy Meal over pizza at a local pizzeria. [More]
If you’ve been near a TV in the last six months (and don’t fast forward through every commercial break), then you’ve likely seen the quirky DirecTV ads featuring Rob Lowe and a parade of kooky alter-egos. How much longer you’ll see those spots is up for debate after an ad review board, acting on a complaint from Comcast, found many of DirecTV’s claims to be unsubstantiated and recommended the company pull the promotions. [More]
It’s only been a few weeks since Google launched its YouTube Kids app targeted at the youngest Internet users, and it’s already taking heat from consumer advocates who are asking federal regulators to investigate whether the service’s advertising practices run afoul of the law. [More]
Cosmetic surgery chain Lifestyle Lift promises clients it can remove wrinkles, frown lines and sagging skin in just a matter of an hour. But if you were planning to stop by one of the company’s centers on Monday you were likely met with locked doors and few answers.
Anyone who’s watched a syndicated TV show on basic cable is already familiar with some methods of trimming the fat off of shows — shorter opening credits, sped-up closing credits that may overlap on-screen ads or the next show — but what you may not have noticed is that some cable networks are actually speeding up shows and movies to squeeze in more commercials. [More]
Aside from the scrumptious gameday food, you could argue that for many people the best part about the Super Bowl is the commercials. But to get to those often funny, sometimes disappointing 30-second spots, you have to spend a majority of your time watching two teams you don’t really care about throw and kick a football down a long green field. To appease consumers who don’t care about the game but do care about the commercials, Dish Network is turning its commercial-skipping technology into game-skipping technology. [More]
Observant viewers of “The Daily Show with Jon Stewart” may have noticed that the Comedy Central program has a new advertiser. No, not a video game or even a new flavor of Bud Light: a family-owned outfit out of Kansas is buying ad time during the influential comedy-news program. That company: Koch Industries. [More]
Over the years Burger King has crafted some interesting concepts for commercials. Remember the King in bed with unsuspecting people? The fast food joint’s latest man-on-the-street ad, while decidedly less creepy, has one comedian calling foul. [More]
The winter holidays are coming up, with family gatherings and parties that you don’t want to attend, but have to look nice for anyway. That means it’s time to go shopping for red sport coats and bow-bedecked blouses, to keep your family looking sharp! Because it’s always 1986 in my imagination, let’s go to…JCPenney. [More]
Boots and pants… where can I buy some boots and pants? Or haircuts? What about haircuts? Denim! My needs to be addressed, simply and set to music. Good thing there’s an awkward/genius commercial for a mall in New Jersey to fulfill all my shopping and amusement needs. [More]