really short commercial breaks

吉姆 Jim Hofman

YouTube Introduces 6-Second Video Ads For Mobile Users With Short Attention Spans

Internet users are spending more of our time online staring at the tiny screens of our mobile phones rrather than the larger screens of our computers, and that includes short videos. Users don’t really have a long attention span for ads before the video that they actually tapped on, though, and that’s why YouTube is now selling 6-second “bumper” ads to keep viewers from tuning out. [More]