If the thought of wandering through a giant maze of housewares and furniture and inevitably fighting with your significant other/roommate over which dish rack to buy strikes fear into the very depths of your online shopper’s soul, IKEA’s recent shift in strategy is aimed at attracting shoppers like you. [More]
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PetSmart Creates Adorable Holiday To Promote In-Store Pickup
By 12.22.15
Retailers love the idea of customers picking their online orders up in a local store, but shoppers are starting to find it inconvenient. One store has an idea to promote the practice: PetSmart is offering a special discount on online orders that are picked up in a store tomorrow, a day when it’s too late to ship gifts purchased online. The name, “National Fetch it Day,” is unlikely to catch on with other retailers, though. [More]
Retailers Struggling With In-Store Pickup This Holiday Season
By 12.21.15
Ordering an item online and picking it up at the local outlet of a chain retailer is a great advance in e-commerce, but it seems more convenient than it is. Even when everything is working smoothly, it doesn’t actually save shoppers any time. The service hasn’t been operating smoothly at many retailers this holiday season, though: is it doomed to end up in the trash bin of business ideas that seemed like a good idea at the time? [More]
