It’s that time of year again: Starbucks is kicking off pumpkin spice latte season by raising its prices for some U.S. customers.

Going up

Starting today, certain Starbucks locations will be charging more on select menu items:

• Some sizes of brewed coffee will increase by anywhere from $0.10 to $0.20
• Select espresso drinks — like mochas and lattes — will soon cost $0.10 to $0.30 more
• Bacon Gouda breakfast sandwiches will now range from $3.45 to $4.95
• Cookies will also see an increase by about $0.30.

The company expects that the average customer’s ticket will increase by about 0.5% as a result of the pricing adjustment, a Starbucks spokesperson explained to Consumerist.

Not happy

As one might expect, customers are already ticked off to see the increased prices:

More of the same

This isn’t unusual for Starbucks — it’s part of an ongoing effort by Starbucks.

“Pricing is continually evaluated on a product-by-product and market-by-market basis in our stores in order to balance business needs while continuing to provide value to our loyal customers,” Sanja Gould told Consumerist.

To that end, this marks the fourth year in a row that Starbucks has asked customers to cough up more money for their coffee and snacks. Last year, a glitch in Starbucks’ computer system caused the chain to raise prices two weeks earlier than the company had planned.

Want more consumer news? Visit our parent organization, Consumer Reports, for the latest on scams, recalls, and other consumer issues.