In its continuing effort to make everyone forget about all that food-borne illness stuff from last year, Chipotle is trotting out two new promotions in September aimed at the younger set.

The chain announced different freebies for different age groups: kids 12 and under will eat free on Sundays next month if their adult purchases one regular-priced entrée; and high school and college students will get a free drink with their order of an entrée if they show proper school ID.

“It’s back-to-school time, and students — particularly high school and college students — have always been such loyal customers, so we thought a promotion directed specifically to them would be a great way to help them ring in a new school year,” a Chipotle spokesman said.

That, and also it’d be super great for Chipotle if it could create loyal customers early that then grow up to be loyal adults willing to spend their money on burritos.

Other efforts in the Chipotle campaign to make people forget its run-ins with e. coli and norovirus: a new loyalty program called Chiptopia, free booze at some locations, and (e. coli-free!) free burritos.

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