Just in case you didn’t think Tumblr pages were cluttered enough with cribbed photos and seemingly endless lists of comments and notes, the micro-blogging platform is rolling out ads in an effort to let users earn something from the stuff they post.

In a blog post this week, Tumblr said it was working on a program that would soon let users receive a cut of the revenue from ads appearing on their blogs.

“This was a long time coming, and will be one of the biggest projects we’ve ever launched at Tumblr,” Tumblr founder David Karp wrote on the blog.

While Tumblr says it is still working out the specifics of the program, users who want to earn money in the program will need to go through some sort of registration process.

Eventually, the company will create a revenue split between the company and users.

Tumblr says the ads will be displayed by default, but users can choose to opt-out of the program under the settings menu.

TechCrunch reports that the ads will be displayed in three places: the main page of the Tumblr blog, on the slide-out section on the web, and on Tumblr’s mobile apps and mobile web.

This isn’t the first time Tumblr has gone the route of trying to make using the site a profitable venture for users: previously, the site launched the Creatrs program that connects users with brands directly, instead of having advertisers work with third-party influencer networks.

[via TechCrunch]

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