If Toys ‘R’ Us is going to survive its recent bankruptcy filing and prevent a domino effect of debt throughout the toy industry, the retailer will need to get shoppers into stores and buying things. The company is hoping that making its stores more interactive for customers — including try-before-you-buy playrooms — will help put it back on the path to solvency. [More]
try before you buy
Amazon’s “Prime Wardrobe” Lets Customers Try Clothing Before Buying
By 6.20.17
One of the biggest problems with ordering clothing online is that you can’t actually try on items before you buy them. Amazon seems to think it has the answer in its new Prime Wardrobe offering that sends a box full of clothes for customers to try out before actually buying them… but you’ll still have to deal with the hassle of returning the items if they don’t work out. [More]
Best Buy To Offer Try-Before-You-Buy Program For Some Products
By 6.12.17
Customers who purchase expensive electronics only to return them days later has long been a bane of Best Buy and other retailers. But now the store is embracing this try-before-you-buy approach for certain products. [More]
Google Play Will Let Shoppers Try Video Games For 10 Minutes Before Buying
By 10.4.16
Sometimes, a video game might have gotten great reviews and heck, it might look really fun, but for whatever reason, you’re just not loving it, and regret having spent money on it. In an effort to ward off buyer’s remorse, Google Play will now let customers play some video game titles for 10 minutes before they decide whether or not to buy them. [More]
Google Testing Ads That Let You Try Mobile Games Before Downloading Them
By 12.3.15
Sometimes, a mobile game may catch your eye — all bright, blinking, beguiling colors — but after you’ve downloaded it, it turns out to be rather… meh. Yes, you can simply delete it from your phone easily enough — but if wasn’t a free game, that might smart a bit. In an attempt to defeat downloader’s remorse, Google is playing around with ads that would allow folks to try games before they’ve taken the leap to install them on their mobile devices. [More]
Airbnb Partners With Realtor.com To Show Potential Homebuyers What A Neighborhood Is Like
By 6.25.15
You can try out a mattress before you buy it, test drive a car or ask for a frozen yogurt sample before you buy, so why not a house? That’s the niche Airbnb and Realtor.com are trying to fill with a new partnership that lets potential homebuyers try out a neighborhood before they make the big decision to move there. [More]
Store Attempts To Dissuade Customers From Trying On Condoms Before Buying
By 9.13.11
There is already a great deal of information for consumers printed on boxes of condoms, covering everything from proper use to possible allergic reactions to effectiveness in preventing pregnancy and transmission of infectious disease. But one store felt the need to post its own advisory about condoms: That you shouldn’t crack open a box to try one on without paying. [More]
By 10.23.07
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Dell has reached a deal to sell computers at Staples [Ars Technica]
