Keurig Parent Company Wants Doughnuts With That Coffee, Buys Krispy Kreme

Image courtesy of slolee

You might not know the name JAB Holding, but it could be behind your morning’s breakfast: the company already owns coffee brands like Peet’s Coffee & Tea, Caribou, and Keurig Green Mountain, and now it’s folding a doughnut brand into its ranks with a just-announced acquisition of Krispy Kreme.

Krispy Kreme agreed to let a unit of JAB Holding buy it — taking the company private — for around $1.35 billion, offering $21 a share for all those doughnuts. The move comes just a few months after Keurig joined the company for $13.9 billion.

The two companies said in a news release today that Krispy Kreme will continue to be independently operated from its headquarters in Winston-Salem, N.C.

JAB has been on a buying spree in the last few years, not just buying coffee but also snapping up other food, retail, and consumer product companies. Along with the coffee brands, JAB Holding owns Mondelez – the maker of Oreos and Trident gum, and counts OPI nail polish and Jimmy Choo brand of shoes in its roster of investments.