Twitter CEO: 140-Character Limit Too Iconic To Expand

Image courtesy of Tom Raftery

All our hopes and dreams of expressing ourselves with more than 140-character snippets on Twitter have been dashed: the social media company has decided not to give the message limit the boot. 

Twitter CEO Jack Dorsey, appearing on the Today Show Friday to celebrate the site’s 10th anniversary, announced that the 140-character message limit was too iconic to the Twitter brand to do away with.

“It’s staying. It’s a good constraint for us,” he said. “It allows for of-the-moment brevity.”

Dorsey’s comments come after several reports surfaced over the last year suggesting that Twitter would expand its character limit in order to increase users.

In January, sources close to the site said it was considering expanding message length with a program dubbed “Beyond 140” that would allow users to create messages from 140 to 10,000 characters at some point in the first quarter of 2016.

While users would be able to compose longer notes, they wouldn’t have seen the novella-length updates clogging their feed.

Instead, it would have only shown the first 140 characters in the timeline with a button to reveal the rest of the content.

“We’re changing a lot to make Twitter better,” he said on Friday before reiterating the 140-character limit isn’t going anywhere.

140 characters ‘is staying,’ CEO says while looking at Twitter’s history [Today Show]

Want more consumer news? Visit our parent organization, Consumer Reports, for the latest on scams, recalls, and other consumer issues.