Target isn’t exactly a brand most people associate with the mysterious codename-shrouded antics of Silicon Valley, but the retailer is cooking up something fishy with a new super-secret project in California.

The startup project, dubbed “Goldfish,” is part of the company’s attempt to dream up new, innovative ways to keep Target moving forward, the Minneapolis Star Tribune reports.

Target is looking to hire around 20 engineers and product managers to be based in California. A listing for one of those positions, while sparse on details about Goldfish, reveals that the project is “ambitious and bent on disrupting the way people shop.”

According to the Star Tribune, Goldfish is the brainchild of West Stringfellow, who doesn’t just have a name straight out of a freshman fiction writing seminar, but is also one of Target’s three resident entrepreneurs. This trio has been tasked with making sure the retailer remains vital in an increasingly tech-savvy market.

Stringfellow told the Star Tribune back in October that he was working on ideas — codenamed “goldfish” and “bling” — that could either be folded into the retailer’s current operations or spun off into their own companies.

“It will make sense in the future,” he said then. “I’m being cryptic because I can’t talk about it yet.”

A spokesperson for Target confirmed that the retailer was hiring for the project, but declined to provide further details, stating that it was “confidential.”

If any Target employees have any inside info on Goldfish — or anything else about Target the public should know — drop us a line at tips@consumerist.com. Your identity will never be made public without your permission.

Target looking to hire 20 people for mysterious start-up called Goldfish [The Minneapolis Star Tribune]

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