targeting college students

Mike Mozart

Instead Of Busing College Students To Stores, Target Opens New Locations, Tests Pickup Options

As back to school season kicks into high gear, retailers across the country are competing to fill students’ backpacks with supplies and adorn their dorm rooms with TV, mini-refrigerators, and other college-esque paraphernalia. Target just happens to be one of those retailers, and the big box store is upping its back to school game by opening smaller format stores, offering new pickup options, and hosting pop-up shops on campuses. [More]