The new surge pricing system is in place as of yesterday at U.S parks including Disneyland and Disney World, reports the Los Angeles Times, in a change from the current one-day ticket price of $99. If you decide to hang out at the park on a slow day, like a Wednesday in the middle of September, you’ll pay $95.
But most days of the year will be more expensive, with prices for a “regular” day or “peak” day hiking to $105 and $119, respectively. About 30% of the year will be designated as “value days,” 44% will be “regular” and 26% will be “peak,” which means you’ve got a 70% chance of paying more than you do now.
This is going to be a good thing for crowd management, says Disney, instead of being all about the almighty dollar.
“The demand for our theme parks continues to grow, particularly during peak periods,” a Disneyland spokeswoman told the Los Angeles Times. “In addition to expanding our parks, we are adopting seasonal pricing on our one-day ticket to help better spread visitation throughout the year.”
And besides, other companies are already doing the same thing, Disney says.
“It’s an approach that you are probably familiar with from many other areas, including sports, entertainment and travel,” Disney’s Thomas Smith wrote on the official Disney Parks blog.
In an effort to sooth customers who might be ruffled that they’re probably going to pay more than they used to, Disney is touting new attractions, including a “Star Wars” land that’s in the works, and a new stage show based on Frozen.