For the first time ever, Super Bowl ticketholders will be able to take an Uber to the big game: the ride-hailing company has put down a big chunk of money to snag a special drop-off and pick-up zone near Levi’s Stadium in Santa Clara, CA, close to San Francisco.
Uber is providing anywhere from $250,000 to $500,00 to sponsor the Super Bowl Host Committee, reports Quartz, though other reports indicate the amount could be higher than that. As part of its deal, any other ride-hailing car services will be kept out of the stadium area.
Passengers won’t be stepping out of their ride right in front of the stadium doors, however: there will be a designated pick-up and drop-off zone about a 15-minute walk from Levi Stadium, to keep cars from swarming all over. Those waiting for a car can wait in a special rider lounge.
“We are excited to celebrate our home city as a Super Bowl Host Committee partner. This year’s game is in our backyard, and we want to make sure Bay Area residents and fans from all over the world can easily get to the action at the tap of a button for the smoothest Super Bowl experience yet,” an Uber spokeswoman told Business Insider.
Other options for getting to the stadium include taxis (which will have a special drop-off zone east of the stadium), a private car (which means paying $80 for a parking pass), public transportation or a $55 express bus called the Fan Express that will shuttle ticketholders to and from the stadium from the Bay Area. Stephanie Martin, VP of Marketing for the Super Bowl 50 Host Committee, told GeekWire that there will also be shared curb space for other ride-hailing companies like Lyft, and limos, outside the stadium area.