Motorola Heading To That Cellphone Store In The Sky As Parent Company Lenovo Starts Phasing Out Brand Name

Clutch your Razr tight and give the StarTAC under your pillow a pat — the Motorola name will soon be a thing of the past.

After buying Motorola Mobility from Google in 2014, Lenovo has decided to put the brand name out to pasture as it combines its two phone businesses under the company name.

Don’t shed too many tears, however, the Motorola name will live on in the corporate realm as a division of Lenovo, Motorola Chief Operating Officer Rick Osterloh told CNET.

“We’ll slowly phase out Motorola and focus on Moto,” Osterloh told CNET Thursday at the CES conference in Las Vegas.

The M “batwing” logo will also stay, but the full name won’t appear on Moto products in the near future, and will instead be called Moto by Lenovo. Rhyme-y.

Goodbye, Moto(rola). Iconic brand name to be phased out [CNET]