Apparently Under Armour’s ‘Star Wars’ Clothing For “All Genders” Only Includes Men And Boys

swarsunderarmourYou don’t have to look very far to find a female who loves Star Wars (here’s where I raise my hand) but over at Under Armour, it seems the company thinks only members of the male population are into buying merchandise tied to the franchise. Its “Imperial Collection” of branded T-shirts and clothing lists two categories under “All Genders” — Men and Boys.

A search for Star Wars clothing on the Under Armour site (h/t TechInsider) brings up results that are apparently aimed just at the male sex, with links for merchandise for grownup men or boys. Conspicuously absent? The other half of the population.

It’s worth noting that once you’ve clicked on the Boys section, however, the merchandise is labeled as “Kids” Star Wars stuff.

And of course, a woman could surely buy and wear a shirt that’s marketed to men. But therein lies the issue for many fans who are taking out their frustration at the brand on social media — if the clothing is unisex, why not label it as such, or at least include a section for women and girls?:

When we asked Under Armour about the lack of women and girls Star Wars clothing included in “All Genders,” the company didn’t explain why females were excluded, saying simply in a statement:

“Through our Alter Ego program, we continue to introduce key collections around iconic movies, music artists and superheroes. As part of our Star Wars collection, we will continue to introduce new styles across men’s, women’s and kids in the coming weeks.”

A few weeks might be a bit too late for those customers already turned off by Under Armour’s actions thus far.

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