Pinterest Launches “The Pinterest Shop” To Buy All That Stuff You See Pinned
With Pinterest’s “buy” buttons now rolling out on the social network’s iOS and Android mobile apps, the company has decided to expand its e-commerce business a bit: launching a new store call The Pinterest Shop.
The shop features a hand-picked catalogue of items ranging from clothing to home furnishing products that can be purchased without leaving the Pinterest app, the company said in a blog post Tuesday.
Merchants featured on the page will be rotated out throughout the week. So far, Pinterest says there are more than 60 million buyable pins available.
“In the Pinterest Shop, you’ll find merchants like Neiman Marcus, Nordstrom, Madesmith, and Ethan Allen in ‘Our Favorites’ shops and hundreds of Pins from hundreds of merchants in ‘Today’s Picks’ and ‘More of our favorites,’” a spokesperson tells Venture Beat.
Users can access The Pinterest Shop by clicking on the explore/search icon and scrolling to the Shop category.
Pinterest’s retail partners can have their Buyable Pins included in this section, with no fee for being featured.
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