Weight Watchers Ice Cream Bars Set Good Example, Lose Weight

Weight Watchers-branded meals and snacks are supposed to make it easier to follow the Weight Watchers points system and, well, lose weight. Reader M is a fan of their packaged ice cream bars, and was disappointed when she noticed that they’re a little bit smaller than they used to be after a recent package redesign. Yes, it was the Grocery Shrink Ray.

Granted, they aren’t a lot smaller. Each bar has lost two milliliters, yet the size in fluid ounces remain the same. That’s confusing.

Here’s the original packaging:

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Here’s the nutritional information that went along with it:

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Here’s the redesigned package. Nothing different here, other than the addition of “No artificial sweeteners” to the front of the package.

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Ah, but the bar has lost two grams when you look at the nutrition information. “It really made me mad cause all the manufacturers are doing the same dirty tricks,” M writes. Then at some point in the future they’ll probably advertise ‘new larger size!!!'” Or advertise a “jumbo” fudge bar that weighs 80 grams and costs more than these bars.

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