Coca-Cola Tripling Number Of Names For Next “Share A Coke” Campaign
For the 2014 version of the soda equivalent of miniature license plates you buy at roadside souvenir shops, Coca-Cola used 250 of the most common first names among the target teen/millennial market.
AdAge reports that this number will at least triple, perhaps giving hope to all the Borts out there that they may someday stumble upon a bottle of sugar water with their name printed on it.
In addition to amping up the name coverage, the names will appear on a wider variety of packaging. Last year, only 20 oz. Coke bottles were involved in the promotion (though some cans carried generic terms like “BFF” and “High Fructose Corn Syrup”).
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