Dave & Buster’s Apologizes For Tweeting That All Guys Named Juan Like Tacos

(via AdAge)

(via AdAge)

In yet another chapter of the book all companies should read, How Not To Tweet So You Don’t Risk Offending Your Customers, Dave & Buster’s went and shoved the basketball into its own hoop with a misguided tweet timed to coincide with #TacoTuesdays that basically says anyone named Juan likes tacos.

According to various reports including one from AdAge, this morning D&B tweeted the joke”‘I hate tacos’ said no Juan ever #TacoTuesday #DaveandBusters”

The response from Twitter was immediate, with calls for D&B to delete their account, some calling the tweet racist, and others, simply responding: “what the [expletive.]”

“Why do so many companies hire people who are completely tone deaf to handle their social media?” wrote another user.

The swift backlash prompted D&B to reportedly delete the tweet within the hour, and later this afternoon, issue an apology on Twitter: