Residents of New York City jealous of their West Coast counterparts for receiving sometimes-fresh grocery deliveries from Amazon should pine no more. The e-tailer began deliveries of Amazon Fresh in a very concentrated area of the Big Apple today.

Re/Code reports Amazon Fresh deliveries are hitting the streets in the only the Park Slope neighborhood of Brooklyn.

The grocery delivery service provides consumers with same-day (if orders are placed by 10 a.m.) or overnight shipments of groceries and other items.

The expanded service will be available to residents of Park Slope who are Amazon Prime members at no extra charge through the end of 2014. After that, they’ll have to shell out $299 per year for a Prime Fresh membership.

Officials with Amazon say they plan to continue expanding in the Brooklyn borough through the end of the year. Previously, Amazon Fresh was only available in Seattle, San Francisco and Los Angeles.

Since its debut several years ago, Amazon Fresh has made several headlines; mostly for its parent company’s rather confounding choices in promotion and delivery.

Back in January, the company left residents of San Francisco scratching their heads after receiving bags of unordered, and mostly unfresh, groceries. The company said the surprise deliveries, which included fish taco seasoning and cans of cream of mushroom soup, were a promotion for the upcoming expansion to the city.

Then in September, Amazon made the decision to enlist the troubled U.S. Postal Service as delivery service of choice for Amazon Fresh in the Bay Area.

The USPS-operated deliveries were expected to take place in the very early hours of the morning when most postal service trucks are not in use. The deal between USPS and Amazon is currently on a two month test basis.

Amazon Fresh isn’t the online retailer’s only foray into grocery delivery. The company unveiled Prime Pantry back in April. That service allows consumers to consolidate as many grocery items as they can into one large box for delivery. Unlike Amazon Fresh, Prime Pantry has a delivery time of around four to five days.

Amazon Confirms It Will Deliver Fresh Groceries in New York City [Re/Code]

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