In our years of posting about the retail menace that is Christmas Creep, we have developed a list of situations that are not eligible to be declared Christmas Creep. For example, craft stores know that you’re starting your Christmas crochet projects in mid-August, and Hallmark always introduces its Christmas ornaments in July. Yet Hallmark has taken its ornament collection to CVS, and reader Victoria is not pleased.

“I think it’s way too early for Christmas displays,” she writes. Victoria should probably avoid Hallmark stores, then. “At least they haven’t finished filling it in,” she added. Yes, we suppose so.

Between receiving Victoria’s e-mail and writing this post, I noticed Christmas ornaments on display already in my favorite independent gift shop, so I give up.

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