The Seattle Times reports that Starbucks is partnering with foodservice behemoth Aramark to bring Starbucks trucks (Startrucks? Buckstrucks? Carbucks? The Caffeine Machine?) to the campuses of Arizona State University (which also happens to be Starbucks’ partner in its recently announced college degree program); James Madison University in Harrisonburg, VA; and Coastal Carolina University in Conway, SC.
The menus on these trucks will be “nearly identical” to what you’d find if you walked to the Starbucks on your corner… or the one across the street… or the one down the block…or the one in the lobby of your office building.
The trucks may be able to offer Starbucks more flexibility than it would get from a fixed retail location. A food truck can relocate to different parts of a campus depending on foot traffic and could stay open later.
If these three tests are successful, you can expect Starbucks to expand its fleet of rolling caffeine retailers.