At any other time, it would be perfectly acceptable — nay! completely encouraged to enjoy a tasty Belgian waffle. But this is not that any other time, Waffle House is reminding Americans, not when Team USA is about to face Team Belgium in the World Cup tomorrow.

Such an event calls for a boycott of that specific type of gridded breakfast pastry, the American-style waffle chain has trumpeted on social media.

Indeed, a rep confirmed to TMZ (because World Cup news is every patriotic American’s gossip these days, right?) that it wants Americans to boycott Belgium.

“We support a boycott on Belgian Waffles,” the rep confirms. “We support America. We don’t support Belgian Waffles.”

Before you do that though, you might want to read up a bit more on the effectiveness of boycotts. Just sayin’.

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