Sonic Is Really, Really Sorry About That “Scalp The Redskins/Feed Them Whiskey” Sign

Someone at a Missouri Sonic Drive-in chose to express both their support for the Kansas City Chiefs and their utter ignorance by using the restaurant’s sign to post a message that combined nearly every offensive Native American stereotype into one garbled statement.

“‘KC CHIEFS’ WILL SCALP THE REDSKINS FEED THEM WHISKEY SEND – 2 – RESERVATION,” read the sign outside the Sonic in Belton, MO, referencing yesterday’s game between the Chiefs and the Redskins.

After a passerby snapped the above photo and posted it to Twitter, the story took off, with people calling for the sign to be removed and for Sonic to issue an apology.

“The remarks posted on this message board were wrong, offensive and unacceptable,” a rep for Sonic HQ tells NBC News. “In a misguided effort to support his football team an independent franchise owner allowed passion to override good judgment. The owner has reinforced with his employees the boundaries of what is acceptable and unacceptable. On behalf of the franchise owner and our entire brand we apologize for the offensive remarks.”

The rep says that there is an employee at this particular Sonic who has previously had a knack for posting funny message on the sign, but that this was an instance in which his humor apparently crossed the line. He also claims the sign was only posted for “a matter of hours.”

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  1. SingleMaltGeek says:

    Not really that surprising, considering the NFL and team owner Danny Snyder think it’s perfectly fine to name a team something that a good portion of the targeted group considers a racial slur.

    • EducationalGeek says:

      Funny how the UND (Sioux) were renamed even though they had the support of the Sioux. People have gone too far with the “racial slur” thing. If you call me white, that’s a racial slur, if I call a black a black, that’s a racial slur. Get the F over it. Sadly though, the sign is only promoting the stereotype that a large percentage of native americans follow. Point is, everything is offensive to someone. Society needs to get over trying to please these ball-less wimps. You WILL get offended in life, that’s life.

      • Raekwon says:

        Wait are you saying that a large percentage Native Americans follow scalping, whiskey drinking and like to get sent to reservations? I agree that people can get too sensitive but this sign crosses the line.

      • SingleMaltGeek says:

        “Sioux” is the name of a nation or people. “Redskins” was a word used to distinguish white Americans from the dirty savages that we tried to kill off completely.

        But if you’re so sure of your convictions, I’m sure you go around calling all black people n*****, because they should just get over it, too. Right?

        • C0Y0TY says:

          “Lakota” is the name of a nation or people. “Sioux” is the name their enemies gave them, meaning “enemy” or “snakes”. It’s not complimentary.

      • MathManv2point0 says:

        White is not a racial slur; black is not a racial slur; they are both descriptors. Making jokes about how white people smell after a shower or how a black people [comment here] … could be racial slurs.

        • MichaelA says:

          Exactly. Sick and tired of people not knowing the difference between racIAL, and racIST. And even further, many people will try to make a racist issue out of a racial statement.

          Some black friends of mine recently had a baby, and I said “wow, look at that full head of hair!” She said “a lot of black babies have lots of hair when they are born”. The implication was that black babies usually have more hair on their heads at birth than white babies. Whether it is true or not, this was two friends talking, and she made a racial statement, not a racist statement.

          You can absolutely make racial statements without them being racist.

  2. Ronnie says:

    When will this country ever move beyond the ugly history of using quotation marks improperly?