For more than a decade, whenever the Portland Trail Blazers scored at least 100 points during a home game, every person at the game got a coupon for a free Taco Bell Chalupa. But when the new season starts, the Blazers will have less of an incentive to put up triple-digit numbers, as Taco Bell has apparently pulled the plug on the longtime promotion.

The Blazers home arena, the Moda Center, holds around 20,000 people, and the team crossed the 100-point threshold in more than half of their home games during the 2012-2013 NBA season. That’s several hundred thousand free Chalupa coupons over the course of a 6-month season.

A team rep confirmed the bad news to BlazersEdge.com:

“A corporate marketing decision impacting local Taco Bell franchisees has eliminated product promotions like our Chalupa giveaway when the Trail Blazers score 100 points… It’s been a wonderful tradition for 14 years that our fans truly love. But rest assured the Trail Blazers will find a suitable replacement item for our fans to celebrate and enjoy when we score 100 points.”

So to any fast food chains looking to win over Portland basketball fans, there will be thousands of hungry Blazers fans waiting for some sort of free swag promotion when the season starts up again in October.

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