Lululemon’s See-Through Pants CEO Backs Right Out The Door

Pants doing the CEO exiting dance.

Pants doing the CEO exiting dance.

Fresh on the heels of Lululemon’s announcement that it’d finally fixed that whole “You can see my butt through these pants, can’t you?” problem and would be restocking the luon pants with “more fabric across the bum” in its stores, the company’s CEO Christine Day has announced that she’ll be backing out the door. 

In a press release on Lululemon’s site, the company doesn’t position the move as related to the see-through pants snafu, which reportedly cost the exercise outfitters millions.

“Being a part of lululemon for the past five and a half years has been an incredible journey. I am proud of building a world class team that has produced one of the best growth, brand and profit stories in retail,” said Ms. Day. “Plans have been laid for the next five years and a vision set for the next ten. Now is the right time to bring in a CEO who will drive the next phase of lululemon’s development and growth. I will continue to actively lead the organization while the Board searches for a new CEO, and will work to ensure a smooth transition.”

Over at the Wall Street Journal, insiders reiterate that the public relations nightmare didn’t spur Day’s ex


She told the [company’s] board she had become exhausted working 18 to 20 hours a day and didn’t want to commit to the three to four years of heavy business travel needed to implement international expansion plans, according to a person familiar with the matter.

The company says she’ll stay on until a replacement is found, one who ostensibly is prepared to provide just enough stretch in his or her role, but not enough so that his or her plans reveal anything they shouldn’t. Like tushies.


Want more consumer news? Visit our parent organization, Consumer Reports, for the latest on scams, recalls, and other consumer issues.