There was a time, not long ago, when women wearing Lululemon yoga pants were worried — nay, afraid — that if they bent over at the waist, the whole world would see what my mother always told me to keep covered in public. The company had a sheer fabric problem and a big ol’ PR mess on its hands, one it’s attempting to wipe up with new, opaque fabric.
The Luon yoga pants have returned to shelves after being swiftly yanked from those resting places in stores this past March. Heads rolled at the company, fingers were pointed, and the whole thing turned into quite the muck-up.
According to a post on the company’s blog this week, black luon bottoms are arriving back in stores this month. Lululemon says it hasn’t changed the recipe for the fabric, but that testing and checking has undergone some major tweaking.
First, we added tighter new standards and specifications to our testing and development. In fact, your stretchy pants go through about 15 tests to make sure you get great ass coverage (that’s the scientific term).
And also, it covers your butt.
We’ve also re-engineered our luon bottom patterns in each and every style to minimize the stretching of the fabric. Basically, that means there’s now more fabric across the bum so it’s not stretched from the get-go.
Feel free to wander the streets of America, ladies, bending and stretching as you will. Let’s hope this time everything that should be hidden, stays hidden.