The impending demise of jeans is currently big news. Is it really news, though? Are Americans really eschewing indigo-colored cotton, moving on to elastic-waisted options like leggings and yoga pants? Current trends and the preferences of teens indicate that the next few years might be tough ones for companies in the blue-jeans biz. [More]
Our long translucent-hindquarters nightmare is over. Earlier today, the judge in a federal class-action lawsuit brought by Lululemon shareholders released her final opinion, which dismisses both lawsuits brought against the company and its executives for allowing see-through pants to be sold in stores, not warning shareholders about the issue, and also not telling shareholders about the imminent firing of the company’s CEO over the issue. [More]
Listen, ladies: Despite the fact that you’re pretty darn sure you wear one size at Lululemon, if you’re complaining that the Luon yoga pants are sheer, you’re wrong. Maybe it’s that you’re a bigger size than you thought, and that’s why they’re see-through, not because of any fault on Lululemon’s part, see? That’s what some customers are hearing after reporting their pants are still sheer when they bend over. [More]
There was a time, not long ago, when women wearing Lululemon yoga pants were worried — nay, afraid — that if they bent over at the waist, the whole world would see what my mother always told me to keep covered in public. The company had a sheer fabric problem and a big ol’ PR mess on its hands, one it’s attempting to wipe up with new, opaque fabric.
For those people who wear Lululemon Athletica clothes, or heck, even know someone who’s a fan of the company, you know that there’s a certain, shall we say, reputation the company has: It has a lot of fans among the yoga set. While form-fitting gear is one thing, the retailer admitted it just had to pull a whole lot of pants from its stores due to a “sheerness” problem.