Air Canada’s new discount carrier, Air Canada Rouge, bills itself as a “new stylishly affordable leisure airline.” Rouge introduced its new uniforms to the flying public this week, and they’re very versatile. Flight attendants can wear them from work to a concert to picking out artisanal marshmallows at the local farmer’s market. They make the flight attendants look like hipsters, is what I’m saying.

The effect wouldn’t be nearly as dramatic and the outfits wouldn’t draw nearly as many Justin Timberlake references without those hats, part of the standard-issue uniform for men. The red and gray John Fluevog shoes are pretty great, though.

(via Business Insider)

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