By now, you’re all familiar with Christmas Creep, the insidious inching of the holiday shopping season earlier and earlier into the year. But there’s a lesser-known holiday creep that is already showing up on the shelves of at least one retailer.

Consumerist reader Colleen spotted the above Valentine’s Day-themed section at her local Kmart in Ohio, with about 60 days still to go before Feb. 14, the day on which we all commemorate the death of a martyred third-century Roman saint by trying to make last-minute dinner reservations before attempting to convinced our significant others that a romantic meal at home would be even better.

It’s also the day many of us run out to stores like Kmart to buy last-minute, craptacular gifts like pink stuffed bears.

There are more photos below, but here’s a poll to see just how early you think it’s okay for stores to start putting Valentine’s Day stuff on shelves:

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