Whether you personally are sick of taking surveys or not, we can thank the people who were asked about their burger preferences for filling us all in on which chains we like best. Relative newcomer Five Guys Burgers and Fries won the day in every region, coming in at No. 1 out of 16 restaurants. Not so shocking, as the chain has been pleasing customers and critics alike for awhile now.
Dairy Queen occupies dead last, but it had plenty of company with McDonald’s Burger King, Hardee’s and Jack in the Box in the bottom five, reports the Los Angeles Times. The results of questioning 7,600 consumers were factored in with the number of locations for each chain to get the fan favorite.
Coming in at second was In-N-Out, followed by Fuddruckers, A&W and Smashburger. We aren’t familiar with Smashburger (yet — we’re coming for you, Smashburger) but it performed pretty well for being the new kid on the block. It came in second in all categories except for overall value.
Reports the LAT:
McDonald’s and Hardee’s shared the bottom rankings for overall value. Jack in the Box was last in the food quality and cleanliness categories. Hardee’s was deemed to have the worst service, while Dairy Queen’s atmosphere was voted as the most lacking.
As Market Force’s Chief Marketing Officer said of their survey: “Five Guys does zero advertising, but by delivering consistently great customer experience, they’re able to build a word-of-mouth buzz that continues to bring new customers through the door.”
And now I’m off to eat 16 burgers and decide for myself.
Five Guys voted favorite burger chain, McDonald’s near bottom [Los Angeles Times]