IKEA Wants To Build Its Own District In Hamburg For People Who Never Want To Leave IKEA

Do you ever get the feeling that you could just live in IKEA forever, eating lingon berries and playing house in kitchens outfitted with more cheap gadgets than you have at home, and sleep on a different bed with an unpronounceable name every night? Your dreams might be coming true, if you’re willing to hang out in Hamburg. The Swedish furniture giant is going to build its own entire district in that city, and fill it with all things Ikea.

In what sounds like an amusement park for those amused by affordable furniture and home decor, IKEA says the district will be filled with stores, apartments and office space in the northern German city, and is currently looking for land to build on.

“We want to build a new city district for the benefit of Hamburg,” an IKEA executive told the Hamburger Abendblatt paper, according to the AFP.

There’s a similar development in the works for London, where IKEA is going to set up about 1,200 buildings. And in case you don’t really want to live inside an IKEA, but just have a sleepover, the company announced plans to construct 100 hotels across Europe. Those businesses won’t bear the IKEA logo but customers will likely feel right at home/IKEA anyway.

Ikea to build ‘new district’ in German city [AFP]