When the next versions of Apple’s iPhone and iPad devices hit customers’ hands this fall, they will come without the YouTube app that was one of the initial big marketing points of original iPhone back in 2007.

Since then Apple and YouTube owner Google have been engaged in a bloody battle for smartphone users for their respective smartphone and tablet operating systems.

So rather than get the Apple YouTube app you’ve grown to know and love, you’ll have to go to the Apple App Store to download — presumably for free — a version being cooked up directly by YouTube.

“We are working with Apple to ensure we have the best possible YouTube experience for iOS users,” a Google rep tells the Wall Street Journal.

Even those who don’t download the app will still be able to look at YouTube clips within the iOS Safari browser.

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