McDonald's Thinks People Like British Food, Tests "English Pub Burger"
On the heels of yet another devastating last-place finish among burger chains, McDonald’s may be trying to spice up their gray meat by going even grayer — or rather, greyer — with the English Pub Burger it’s testing in at least one Illinois town.
From BurgerBusiness.com:
Essentially, the English Pub Burger is a tarted up Angus Third Pounder burger, to borrow a saucy English expression. The top-heavy build includes the 1/3-lb. Angus beef patty plus hickory-smoked bacon, white Cheddar and American cheeses, grilled onions, steak sauce and smoky Dijon mustard sauce on an “artisan roll” that differs from the current Angus bun.
While this all sounds not-horrendous, we are mindful that is McDonald’s we’re talking about.
The tray liner advertising the test sandwich says “It’s so tasty, you’ll be gobsmacked,” which — for those who aren’t good at picking up context clues — is then defined as meaning “astonished or astounded.”
If anyone out there lives near Algonquin, IL, and wants to sample one of these and give us there impressions (more importantly, photos), we’d really appreciate it. If not, we’ll have to draft Meg’s dad into service for the greater good.
Pip-pip cheerio and all that.
Gobsmacked! McDonald’s Testing English Pub Burger [BurgerBusiness.com]
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