Yesterday the first In-N-Out Burger join in Texas opened its doors. The chain is unlike others in terms of the fervent loyalty it engenders in its fans, and they came by the thousands yesterday to Frisco, Texas to partake in its offerings. Some of them wore paper hats. Some of them ran out of gas. And then there’s this woman, a Cali transplant, who openly cried on camera as she bit into the burger and memories of her childhood flooded back. That grilled patty was her madeleine.

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