Unhappy with ABC’s plans to cancel One Life to Live and All My Children in favor of lifestyle programming, longtime advertiser Hoover is sucking all its ad dollars away from the network.

Announcing the decision on its Facebook page, Hoover’s vice president of marketing writes:

To all the loyal ABC soap fans,

I want you to know from me personally that we hear you loud and clear. My wife and mother are both passionate viewers of All My Children and One Life to Live, as are many of my colleagues here at Hoover. We were and are as disappointed with this news as you are.

In fact, we will discontinue our advertising with ABC this Friday, 4/22. We’re making every attempt to pull our spots from these programs sooner.

Because we feel that’s not enough, we also want to help get your voice heard with ABC. So, we’ve set up a special email address, SaveTheSoaps@Hoover.com, to help pull together the mass emotional outpouring of support for our beloved ABC soaps and get it to our contacts at ABC. Please, send your emails to us at SaveTheSoaps@Hoover.com, and we’ll get every, single last one of them to ABC.

We’re 150% committed to doing what matters most to you – so if there’s anything else we can do to help or you have any ideas, please email this address, and we will respond to you personally.

Thank you for standing up for what matters to you! We need more of that in this world.

Note that Hoover, at a 150 percent commitment level, is even more committed than the 110 percent level high school football coaches demand from their players.

To Our Loyal ABC Soap Fans [Hoover Facebook page via Deadline]

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