Babycakes Makes Baking Cupcakes More Convenient, More Stupid

This isn’t really a “new” product–it’s been around since at least this past spring, but it just recently came to our attention. Yes, if you are too impatient to wait the fifteen minutes or so that it takes to bake cupcakes and other small baked goods in a regular old oven, this monotasking, space-hogging glorified George Foreman grill is here to help you expand your waistline.

Cementing its status as an EZ-Bake Oven for grown-ups, it comes in pink. This appliances displaces the countertop turkey fryer as my favorite exemplar of everything that’s wrong with America.

Babycakes Cupcake Maker [Select Brands]


Edit Your Comment

  1. chefboyardee says:

    I don’t see what’s wrong with a countertop turkey fryer, you can’t very well fry a turkey in the oven, and fried turkeys are DELICIOUS.

    For example,

  2. FatLynn says:

    I’m not gonna lie, if they sold a cupcake plate attachment for my foreman, I would totally buy it.

    This may seem silly to some people, but it’s more energy-efficient than a large oven, no?

    • MaxH42 thinks RecordStoreToughGuy got a raw deal says:

      I would guess only if you have an electric oven. A gas oven would probably be cheaper to run than even a small electric heating element (which could vary based on your utility rates, of course).

    • ttw1 says:

      You also need to consider the energy used in manufacturing and distribution.

    • Alessar says:

      I don’t know about energy efficiency but it sure avoids heating up the house in the summer!

    • Rachacha says:

      The cupcake maker makes 8 cupcakes at a time, but a typical box of cake batter makes about 48 cupcakes, meaning that to make an entire batch of mini cupcakes, it would take me 4 times as long when compared to heating up my oven and putting all 48 cupcakes in at the same time. A typical electric oven will use about 2000W of electricity when the element is on, but once it gets up to temperature, the element will turn only briefly to maintain the proper temperature.

      This cupcake maker consumes 1400W of electricity, however because of the smaller profile and the openness to the surrounding air, the element will remain on throughout most of the cooking cycle. In the end, the energy savings would be negligable I suspect.

  3. pop top says:

    I saw a cupcake-shaped cupcake maker at Target last night, with fake sprinkles and frosting on top; it was awesome. They even had a giant donut maker that looked like a donut with sprinkles too.

    • Julia789 says:

      At Macy’s they had mini cupcake makers, mini donut makers, mini bagel makers – mini I don’t even know what- just a whole section of mini anything makers near the christmas gifts.

      When I mentioned it to my husband he said “Mini Donut Maker! Awesome!” Until I explained it would make baked not fried donuts. Then he was disappointed. :-)

      I’d rather buy a pan with the shapes in it, than a dedicated device. Then I can bake multiple items in the oven at once, and put the pan flat stacked with the other pans in the oven bottom when finished, rather than have a dedicated maker taking up counter space or cabinet space.

      • pop top says:

        If he wants fried donuts just get him a small Fry Daddy and a can of Pillsbury Biscuits. Cut out the center and voila.

        • cash_da_pibble says:

          whaaa?! Really?!
          This never occurred to me.

        • Julia789 says:

          Christmas gift dilemma is solved LOL!

          On the other hand, if I had a frying device in my house… I might get quite a bit larger. Too tempting to fry nearly everything! ;-)

  4. madanthony says:

    I think this is an example of everything that’s right in America. Company introduces a product that fills a market niche that may or may not exist. If there really is demand for quick, fast cupcakes, then company makes money and people get cupcakes. If not, company goes away.

    This could be useful for a college student in a dorm room, or some other situation where someone might not have access to an oven.

    • ssaoi says:

      I agree. i wouldn’t buy it, but some people want it.

      This a really snarky little article:

      “This appliances displaces the countertop turkey fryer as my favorite exemplar of everything that’s wrong with America.”

      I may just be a in a great mood cause it’s Friday, but this just seems bitchy and dramatic.

    • mythago says:

      +1. Not everybody has a nice suburban kitchen with plenty of space.

      I mean, I do think it’s kind of stupid and if you have an oven it’s just a gimmick, but not OMG WHARRGARBL.

    • jayelle says:

      The best use I can think of for it is kids who are too young to use an oven safely, but with adequate supervision could handle a small unit like this. My daughter loves to bake, and I’ve considered getting her something like this when she’s older. But then, I first saw it in the TOY section at BJs, so I don’t know if it’s really marketed to adults anyway.

      • dangermike says:

        If they’re too young to use an oven safely, they’re too young to be using this thing. They’re probably also too small to hand mix batter, and certainly too young to be using a mixer.

    • ludwigk says:

      I had a cheapo $8 sandwich maker, the kind where you put slices of bread in, filled each side with sandwich stuff, then it would cook the whole thing down into smushed, crusty triangles of warm delicious goodness.

      I used it to make pancakes, blueberry muffin mix, sausage breakfast links, scrambled eggs, biscuits from a tin. I could whip up a whole breakfast in one of those, just VERY VERY slowly. Something like 4 wedge shaped pancakes took almost 20 minutes. Basically, I’d make little snacks in it every 30 minutes and by the end of two hours, its like you’d had a meal. It kind of worked out because I didn’t have to leave my dorm room and could keep studying in between. Of course, having the room smell like sausage and biscuits for an hour while you’re trying to get work done is it’s own special form of torture.

  5. Benny Gesserit says:

    Countertop? No way. Desktop! Why walk out of the office, down 3 flights of stairs and down the street for a coffee and a nom? I”m gonna sit on my already fat *ss, make coffee and cupcakes at my desk.

    They should make one powered by shaking – if you jog for 25 min, it’ll make the cupcakes.

  6. rpm773 says:

    Yes, if you are too impatient to wait the fifteen minutes or so that it takes to bake cupcakes…

    …then put a straw in the batter and drift away to flavor country.

  7. Ben Popken says:

    This rules.

  8. McRib wants to know if you've been saved by the Holy Clown says:

    If it eliminates loosing 20% of the cupcake to that blasted ripply paper, then I for one welcome our new babycakes overlords.

    • raydee wandered off on a tangent and got lost says:

      As a kid, I refused to lose any morsel of cupcake goodness to the paper, and ate the paper too. Yay fiber!

    • NewsMuncher says:

      Use aluminum foil. You can tear sheets of aluminum and press them into the slots. You can buy cupcake cups that are aluminum. Unless you burn the cuppuffin, it won’t stick.
      Parchment paper works pretty well, too, though it’s harder to form and you get (yummy crusty) wrinkles in the cupcake/muffin.

  9. Mauvaise says:

    I have to disagree with either this or the counter-top turkey fryer as the example of everything that is wrong with America.

    That distinction clearly goes to Uncrustables. I’m about as lazy as they come and hate doing anything in the kitchen (my oven gets used twice a year; my stove top maybe double that) and even I am appalled that there are people to lazy to make a fucking peanut butter & jelly sandwich for themselves. Even taking into account not wanting crusts, it takes an extra 5.2 seconds to self-cut the crusts off.

    • nbs2 says:

      On the other hand, they do make good ice packs

    • SecretShopper: pours out a lil' liquor for the homies Wasp & Otter says:

      srsly, when i was in college i dated a girl who loved these things, not only are they the ultimate lazy american thing but they taste terrible. also goobers is also terrible and iirc also made by smuckers

    • Rommel says:

      God, Uncrustables stink (bad stink, not smell stink). My school sometimes has their “grilled cheese” without the grilled part, and it tastes horrible. Also, their “peanut butter and jelly” sandwich implies there is actually any jelly in there.

      The only time I actually eat those is when I’m in a rush to finish lunch so I’m not late to class.

  10. Etoiles says:

    I’ve seen plenty of apartments that had an “efficiency” stove with ovens not large enough for a standard cookie sheet. (I refused to take any of those apartments, even if they were otherwise perfect, which irked some roommates but pleased others ’cause they got to eat the cookies.) If you’re in a situation like that, this could have some merit. Except then you probably don’t have enough storage space for another kitchen gadget so just go down the street and buy a cupcake.

    • RadarOReally has got the Post-Vacation Blues says:

      Or you can buy smaller cookie sheets. Cupcake pans will definitely fit in an efficiency oven. Been there.

      But yeah, you probably have zero counter space if you’re in an apartment with an efficiency oven.

      • Etoiles says:

        I do a lot of baking and roasting and oven-using… figured if the oven can’t take a standard cookie sheet, it sure as hell can’t take a turkey.

  11. jiarby says:

    Put this on your desk in a cubicle farm then bring in cake batter & frosting in some tupperware… The smell will drive your lean-cuisine slurping co-workers crazy and make you teh office hero.

    Until the memo comes down from the ivory tower making it illegal to bake in your cube.

    • RadarOReally has got the Post-Vacation Blues says:

      We have a toaster oven at my job. One Christmas, a co-worker was selling some of that ready-made frozen cookie batter for some charity. My department bought a tub and thought it’d be awesome to make cookies on the little cookie sheet in the toaster oven.

      Someone from the next office went to SENIOR MANAGEMENT and complained about the cookie baking smell and we were told never to make anything but toast at the office. What is wrong with people?

      • Etoiles says:

        Daaaaamn. That sucks. :-(

        My last job had a bake-off every year from November 1 – Christmas. Since it was a 45-person office of mainly cookers and bakers (and the few who weren’t had mainly married cookers & bakers) from about 20 different countries, it was… incredible. Fattening. Fattening and awesome.

      • jiarby says:

        Everyone knows you have to pay off the neighbors/// the next door office that doesn’t get “their share” will always rat you out.

      • NewsMuncher says:

        We would have chili days.
        Oh.. oh yes. Turkey chili. So awesome. I miss it.

  12. Blueskylaw says:

    Amazon Review: People who bought babycakes oven also speculated in domain name squatting/speculation and angel investing side businesses.

  13. IT-Princess: I work in IT, you owe me $1 says:

    Just wait until you’re room mom and forget that you’re in charge for cupcakes the next day, you went to sleep knowing you were forgetting something… homework was done, you signed the permission slip… you fall to sleep with an uneasy feeling, something isn’t right in the world. You wake at up 2am in a sweat… it was the damn cupcakes! Why did you sign up to bake 30 cupcakes? You know you’re a busy mom but you did it anyway. You wonder if you have time to stop off at the bakery and buy some and pass them off as your own, but the kid will know, and first graders can’t be trusted to keep such a dark secret.
    Oh wait, the pink George Foreman that happens to make cupcakes… crisis averted.

    • MikeM_inMD says:

      Now there’s a real-world need. +1

    • RadarOReally has got the Post-Vacation Blues says:

      But wouldn’t it take longer to make 30 cupcakes in that thing, a few at a time, than to fire up the oven and make them all at once?

      • NewsMuncher says:

        When I make waffles, I mix up the batter, make a couple then store the batter for later.
        I see that being the procedure for this device. It makes it easy to have just a few small wonderfully fresh, warm, fluffy cupcakes instead of many, large, fresh, warm, fluffy cupcakes.

    • Blueskylaw says:

      Do you work for those: AS SEEN ON TV companies where they create a problem that doesn’t exist then proceed to solve it?

      Besides, I thought some school systems banned cupcakes in the classrooms.

      • IT-Princess: I work in IT, you owe me $1 says:

        No but I wish I did!

        “are you a busy mom who is frustrated?”
        Hands on hips and nods, hair overly frizzed out.

        “do you always have to bake in your hot oven?”
        Pulls tray of cupcakes out of the oven without gloves, burns self and drops them on the floor, kids crying in the back ground.


    • quail says:

      What a fake problem. Most mom’s would just buy a box or two of cupcakes from the grocery store bakery. Besides, far too many school districts don’t allow anything that isn’t bought brought through the doors. Too many food poisonings and threats of hepatitis because mommy didn’t wash her hands or the cat fell into the batter.

    • mythago says:

      What school do your kids go to that first graders would turn their nose up at a cupcake? Seriously, are these all kids whose families have personal chefs?

  14. larrymac thinks testing should have occurred says:

    You can get this from ThinkGeek in not-pink. Well, you could if it weren’t out of stock. They also have the mini-donut maker.

    I don’t understand Laura’s appliance disdain. Haters gotta hate, I guess. :-)

  15. ginnel says:

    This would be so cool. I hate wasting power turning on the oven for a few cupcakes. But I suspect that like most of these appliances there will be hot spots which will make for some strange cupcakes. Burnt on the top and gooey in the middle?

  16. Alessar says:

    You know those triangular sandwich grills they used to sell so much a decade ago? Those things make awesome triangular cupcakes in just about 5 minutes. They are also useful for sausage-in-the-pancake type foods.

  17. MikeM_inMD says:

    It’ll get used more often than a turkey fryer.

  18. nodaybuttoday says:

    and now I feel terrible for putting it on my wedding registry… :P I thought it was cute…

  19. Kimaroo - 100% Pure Natural Kitteh says:

    Laura, I still think it could be a great companion piece to my Rice Cooker that bakes cakes…

  20. PBallRaven says:

    AND it’s pink. Please don’t let my wife see one on the shelf at some store…

  21. JulesNoctambule says:

    If someone were to give this to me, I’d swap it out for some actual cupcake pans as quickly as possible.

  22. webweazel says:

    What is this freaking obsession with PINK nowadays? What’s wrong with red or yellow or green or purple? Black or white not good enough anymore? I’d even take 1970’s horrid avocado green over pink any day. Pass.

  23. dourdan says:

    for someone who dosen;t have an oven? when i lived in a dorm i could have used this. i only had a microwave.

  24. mbz32190 says:

    I have had a similar looking device sitting in my garage for the last 15 years or so….an electric “cookie maker” with a flat pan and one to make shaped cookies. I think I’ve used it maybe twice.

  25. DorianDanger says:

    my grandma has this, and so does my mom, this makes way more than cupcakes…they make meatballs, mini apple pies, brownie bites, and a million other things that are really difficult to shape/cook in mini size. They use them for parties to make cute appetizery desserty fun stuff. It’s not just for lazy people, it’s for people that entertain in bite size ness.

  26. El-Brucio says:

    They had these in Canada roughly a decade ago, and I was sorely tempted to buy one until I realized that it would get used for a week, and then languish for years in my cupboards until donated to someone else, much like the grilled cheese sandwich maker I bought previously.

    I’d be tempted to say it would be good for someone in a dorm, but even then, with limited space, you’d still be better off getting something like a crock pot or a rice cooker instead.

  27. quail says:

    What’s wrong with people anymore? They buy into some marketers’ new gimick to sell us something we don’t need. The Margaritaville — use the blender you’ve got or make an old fashioned. Pod coffee makers — you’ve just bought into a system that makes each cup of coffee you drink 5 times more expensive…ever hear of Gillette?. Devices to pull cooked corn kernels off of your corn on the cob — knife and bowl is faster and cleaner. I could go on.

    Geesh, people. Stop buying this crap so that it stops being made and winding up in the thrift store or the landfill.

  28. moonunitrappa says:

    I don’t even have a kitchen in my apartment (I have a sink) and I wouldn’t buy this. That’s what my toaster oven is for. It does almost anything an oven would do…except maybe turkey …okay maybe a cornish hen.

    I’m pretty sick of these wasteful duplicitous gadgets. You use them once, you realize the mess left behind will take you three times as long to clean than a pan that would just go into an oven and then you let it sit under your counter for two years.

    From there it goes to a garage sale where some college student realizes, hey, this is neat, this will save me time. They get it home, make the item and realize how annoying it is to clean and the whole process starts over again. :p

  29. Tevokkia says:

    This is when you take a mono-tasking device and make it into a multi-tasking device (if you should somehow find yourself with one). Put sausages and pancake batter in the holes rather than cupcake batter and voila, breakfast. I’m pretty sure you could make weird little corndog things with hot dogs and cornbread batter or whatever too.

  30. Jane_Gage says:

    People think that the fact it’s pink ruins the masculine task of making cupcake-ettes. : /

  31. Darkneuro says:

    Single-taskers aren’t allowed in my kitchen.
    And my cupcakes are larger than mini.
    There! 2 reasons I won’t be getting one!

  32. DeadSnake says:

    But what would Baby Cakes think of this?

  33. f3rg says:

    Wow, Laura Northrup is just a bit of an angry b*tch, huh?

    If you don’t like it, don’t buy it. But also don’t judge the entire country based on the fact that it exists.

  34. NewsMuncher says:

    This could be useful for camping. plug it into my portable battery or car adapter. It’d be nice for our longer trips out.
    We often take water-only pancake batter with us. One time we took along cranberry orange muffin mix. With this we could have had muffins instead of gooey crusty tart ickyness.

  35. BytheSea says:

    Biggest dorm rm accessory of the year. My floor had girls burning that premade dough (who cooks that stuff? it’s for eating raw liek candy) in the microwave.

  36. chefguru says:

    And what’s wrong with this? I actually have something similar that I purchased almost 8 years ago. It’s a similar device that makes 3 full-sized muffins or cupcakes in 10 minutes.

    It’s EXTREMELY convenient when you live by yourself (as I do.) I can mix up some cupcake batter and keep it in the fridge, and pull it out and make 3 cupcakes at time whenever I want, and be eating cupcakes in 10 minutes without having to preheat the oven, get out a muffin pan that I’ll have to clean afterwards, or deal with potholders getting the hot pan out of the oven.

    It works for biscuits too. I use it for biscuits in the morning, and it’s the same deal.

    It would be great for kids too.

    This mini version may be new, but the concept has been around for almost as long as the George Foreman grill. It’s not nearly as stupid as you seem to think.