Ben & Jerry's Dropping "All Natural" From Labels

After the Center for Science in the Public Interest complained last month that “all natural” doesn’t include things like alkalized cocoa and hydrogenated oil, Ben & Jerry’s announced yesterday that it will stop using the phrase on its ice cream cartons.

It won’t change any recipes, though, so if you’re obsessed with a particular flavor you can rest assured it will still come with the same amount of alkalized cocoa, hydrogenated oil, dinosaur-shaped nuggets, pretzel hoops, and so on.

“Ben & Jerry’s To Drop ‘All Natural’ Label” [The Associated Press] (Thanks to Alice and Ben!)

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